"I Made IBA"

‘I got a call inquiring about my Made in IBA hoodies and I was surprised to find that it was from a worker at IBA. It was rather shocking that he had even heard of the brand and so I shared this experience with my Facebook friends via a status update, many people wanted to contribute to give the worker a free hoodie. Before I knew it, I had decided to take the initiative to give all the workers free hoodies, the I Made IBA hoodies’. These are the words of Sahabzada Aunuddin Qadri, a student of BBA at IBA and the owner of the brand Why Generation, and this is how the story of the I Made IBA hoodies started.

The idea that Aun initially had was to provide free hoodies for the entire staff and workers at IBA. However after inquiring the administration about the total number of these workers, Aun was taken aback by the fact that there were 400 workers in city campus alone. This was a reality check for him and he realized that he had to be practical in his approach as it was impossible to provide hoodies for the entire staff and construction workers at IBA. Thus at this point he had to change his aim slightly and decided to only target the junior staff (100-125 in number) which for them comprises of administration junior staff, peons, photocopiers and canteen staff at both the campuses.

With regards to the support from the IBA administration Aun had the following to say:
‘The experience with the administration has been a bit slow in terms of communication due to their availability issues. However, the administration was supportive, and guided us well. It provided us with the sort of insight that we would not have on our own.’ He also added that the administration also helped them by providing donation boxes, which have now been placed at both the campuses.

The charity drive for the I Made IBA initiative is currently in full swing. Its marketing is also being done on the social media through many people, the majority of whom have volunteered to market for the cause. Donations are being received from both the students as well as faculty. The collections of donations are to continue till the fourth of January after which the proceeds will be used in manufacturing the hoodies.

In the end I would like to add that the total sum which is required for this project is only Rs. 55,000 which seems achievable if all the students at IBA contribute generously. So come on and be a part of this amazing initiative to put a smile on the face of those people this winter who work for us, who work for IBA. Donate and help transform the dream of providing hoodies to these people into a reality.